What is index bloat and why you should be aware of it

A very important part of an SEO’s job is to ensure content gets indexed by search engines, as if a page isn’t indexed it can’t drive organic traffic to a website. But this doesn’t mean the approach should be let everything on a site get indexed. Too many low-quality URLs can bloat the index and Read more about What is index bloat and why you should be aware of it[…]

Fixing crawl errors and redirect chains for crawl efficiency gains

We often hear in the SEO world that ‘content is king’, and to a point that statement has some truth. SEOs and content marketers spend a lot of time creating high-quality content and building links – both external and internal – into these key pages to help them rank. And those efforts can help to Read more about Fixing crawl errors and redirect chains for crawl efficiency gains[…]

HTTP or HTTPS – What’s the right answer for SEO?

It was back in August 2014 when Google officially announced that they would be using HTTPS as a positive – albeit lightweight – ranking signal. Three years on, the number of websites being served on HTTPS has significantly increased, but there are still plenty of sites that are still on HTTP. Those include the likes Read more about HTTP or HTTPS – What’s the right answer for SEO?[…]